South Korean badminton sensation An Se-young, dubbed the “Badminton Empress,” has officially signed a groundbreaking personal sponsorship deal with Yonex, solidifying her position as one of the sport’s most marketable stars. The agreement, valued at an unprecedented ₩10 billion (approximately $7.2 million USD) over four years, marks the largest single sponsorship contract in Korean badminton…
In a thrilling development for badminton fans, Japanese superstar Kento Momota, the former world No. 1 in men’s singles, is set to return to competitive play at the esteemed Lin Dan Cup. The 30-year-old, who retired from international badminton in April 2023 at just 29, will take the court in Xi’an, China, from July 25-27, marking…
With just 60 days to go, the Adidas Arena in Paris is gearing up to host the 29th BWF World Championships, a mere year after it served as the venue for the badminton events of the Paris Olympic Games. This marks a significant return for the championship to the French capital, which previously hosted the…
The Badminton World Federation (BWF) has officially announced that Sharjah, United Arab Emirates, will be the proud host of the very first BWF AirBadminton World Cup in 2025. This landmark event, scheduled from December 11th to 14th, marks a significant step in the global expansion of AirBadminton, the outdoor version of the sport launched by…
The Yonex US Open 2025 is set to kick off in Council Bluffs, Iowa, from June 24 to June 29, 2025, at the Mid-America Center. This marks the 60th edition of this prestigious tournament, a Super 300 event on the 2025 Badminton World Federation (BWF) World Tour. With a substantial total prize pool of US$240,000,…
Malaysian badminton star Ong Yew Sin and former Japanese standout Aya Ohori have tied the knot! The couple exchanged vows in an intimate civil ceremony at the National Registration Department (JPN) in Melaka on Thursday, marking a new chapter in their lives. Their cross-cultural romance, which has charmed fans across Asia and beyond, was formalized…
In a notable change for Danish badminton, Olympic and World Champion Viktor Axelsen has reorganized his coaching staff. Badminton icon Peter Gade is taking on a larger role, while Axelsen’s long-time mentor, Henrik “PK” Rohde, is returning to Skovshoved Badminton Club. A New Chapter for Axelsen’s Coaching This shift signals a new era for the…
The badminton world is buzzing! The upcoming Li-Ning China Masters 2025, a Super 750 tournament held in Shenzhen from September 16th to 21st, has announced an unprecedented USD 1,250,000 prize purse. Record-Breaking Prize Money This eye-popping figure is a USD 100,000 increase from last year’s USD 1,150,000, making the China Masters the highest-paying Super 750…
The 2025 Xinjiang Lin Dan Cup Badminton Open, a prestigious tournament bearing the name of badminton legend Lin Dan, concluded its sixth edition in Urumqi on June 15th, delivering thrilling matches and a record-breaking prize pool. Hong Kong’s Ng Ka Long emerged as the men’s singles champion, showcasing remarkable form throughout the event. Ng Ka…