If you have been following the badminton world tour recently, you know there is one name that strikes fear into the hearts of opponents and awe into the hearts of fans: An Se-young. The South Korean sensation has evolved from a defensive prodigy into an undisputed queen of the court. As we look ahead to…
If you walked into a badminton stadium anywhere in the world in 2025, one name would likely be on everyone’s lips: An Se-young. The 23-year-old phenom from Gwangju hasn’t just rewritten the record books with her racket; she has fundamentally changed the financial landscape for professional badminton players in South Korea. As we close out…
South Korean badminton sensation An Se-young, dubbed the “Badminton Empress,” has officially signed a groundbreaking personal sponsorship deal with Yonex, solidifying her position as one of the sport’s most marketable stars. The agreement, valued at an unprecedented â‚©10 billion (approximately $7.2 million USD) over four years, marks the largest single sponsorship contract in Korean badminton…