The Badminton World Federation (BWF) has announced the extension of its partnership with Victor, confirming the renowned brand as the Official Equipment Partner for the BWF Thomas & Uber Cup Finals in 2026. This renewal underscores the continued dedication of both BWF and Victor to the pinnacle of team badminton competitions.
BWF Secretary General Thomas Lund expressed his enthusiasm, stating, “The BWF is delighted to extend our partnership with Victor for 2026. Victor is an iconic, world-leading badminton brand that has set new benchmarks in performance and innovation. The BWF Thomas & Uber Cup Finals has historically produced some of the most exciting moments in our sport. It is only fitting then that this marquee event is associated with a brand of Victor’s calibre.”
Echoing this sentiment, Jeff Chen, Chairman of Victor, added, “We are honoured to extend our collaboration with BWF through to 2026. Team tournaments inspire unforgettable moments of unity, passion, and perseverance—values that perfectly align with our brand. It is our privilege to continue supporting athletes at the very highest level of the sport.”
The BWF Thomas & Uber Cup Finals 2026 are scheduled to be held in Horsens, Denmark, during April or May. As the official equipment partner, Victor will supply top-tier gear and professional services throughout the championships, ensuring the highest standards for all participating teams.
The agreement between BWF and Victor was facilitated through the collaboration with BWF’s global commercial agency, Infront. This renewed partnership promises to further elevate the experience for players and fans alike at one of badminton’s most prestigious events.