Victor and Badminton Association of Thailand Ink Four-Year Partnership
BANGKOK, Thailand – The Badminton Association of Thailand (BAT) and global badminton powerhouse Victor have officially entered into a strategic four-year partnership, set to run from 2026 through 2030.
The agreement establishes Victor as the official partner of BAT and the Thailand National Team. Beyond outfitting the country’s top athletes, Victor will serve as the official equipment sponsor for all major domestic and international tournaments hosted by BAT, including the prestigious Thailand Open and Thailand Masters.
Elevating the Game with Innovation
The partnership is designed to merge Thailand’s rich talent pool with Victor’s cutting-edge sporting technology. Under the terms of the deal, Victor will supply professional-grade equipment and advanced technical support aimed at optimizing athlete performance and enhancing the overall standard of Thai-hosted events.
Key Components of the Partnership:
- Official Equipment Sponsor: Victor will provide shuttlecocks, mats, and stringing services for major BAT-sanctioned events.
- National Team Support: Thai national players will be equipped with Victor’s latest footwear, apparel, and hardware.
- Long-Term Growth: A shared focus on athlete development pathways to maintain Thailand’s status as a global badminton elite.
Leadership Perspectives
Air Chief Marshal Montol Suchookorn, President of the BAT, highlighted the strategic importance of the deal during the announcement:
“By combining our long-term athlete development pathway with Victor’s world-leading innovation and expertise, we are confident this collaboration will not only strengthen our athletes’ readiness for the highest level of international competition, but also reinforce Thailand’s position as a leading force in world badminton.”
The collaboration arrives at a pivotal time for the sport in Thailand, as the nation continues to produce world-class talent across all categories. By securing a high-performance partner like Victor, BAT aims to ensure that its players have the technological edge required to compete for podium finishes at the Olympic Games and World Championships.
Partnership Overview (2026–2030)
| Category | Details |
| Partner | Victor |
| Governing Body | Badminton Association of Thailand (BAT) |
| Duration | 4 Years (2026–2030) |
| Key Events Covered | Thailand Open, Thailand Masters, Domestic Championships |
| Scope | National Team kits, tournament equipment, and technical innovation |
