VICTOR: The Badminton Brand from Taiwan
If you play badminton, you have probably seen the blue and white “VICTOR” logo on shirts, rackets, or shuttlecock tubes. Victor is one of the biggest names in the sport. As of 2026, the brand is growing faster than ever, sponsoring top players and major tournaments around the world.
Victor is a brand from Taiwan with a long history. It is famous for making high-quality gear that is often more affordable than its biggest rival. This article tells the story of Victor, from a small shop in Taiwan to a global powerhouse.
A Story of Passion: The History
Victor did not become a giant overnight. It started with one man’s passion for the sport.
The Beginning in 1968
The company was founded in 1968 by Chen Den-li in Taiwan. Back then, it was called the “Victory Badminton Club,” and it mainly produced shuttlecocks. Mr. Chen was not just a businessman; he loved badminton and wanted to make the best equipment possible.
Within just two years, his shuttlecocks became the best-selling in Taiwan. The business grew quickly. By 1976, they had built their own racket factory and started selling products to other countries like Japan, Germany, and Malaysia.
Moving to the Big Leagues
For many years, the badminton world was ruled by a Japanese brand, Yonex. But Victor worked hard to catch up. In 1992, they opened a huge manufacturing base in Nanjing, China, to meet the growing demand.
The “game changer” for Victor happened in 2009. They signed a deal to sponsor the entire Korean National Badminton Team. This was a huge win. It showed the world that Victor could compete at the absolute highest level.
Recent Updates
The Victor family was saddened in 2024 when the founder, Chen Den-li, passed away at the age of 89. He left behind a legacy of quality and innovation. Today, his family continues to run the company, focusing on new technology like synthetic shuttlecocks (the “Carbon Sonic” series) which were put into production in 2024 to save on the use of natural feathers.
The Global “Victor Army”
Victor is now a major force in international badminton. They don’t just sell shoes and shirts; they support the sport from the ground up.
National Teams and Partnerships
As of 2026, Victor supplies equipment to some of the strongest badminton nations. While they started with Korea, they have expanded their “family” to include Denmark and, most recently, Thailand.
In May 2026, it was announced that Victor signed a huge four-year deal with the Badminton Association of Thailand (BAT). This means Victor is the official partner for the Thailand National Team and major tournaments like the Thailand Open until 2030.
They are also the official partner of the Badminton World Federation (BWF). In 2026, Victor became the equipment supplier for the prestigious Thomas & Uber Cup Finals in Denmark.
The Champions (Past and Present)
Victor has worked with many legendary players. One of the most famous is Tai Tzu-ying (Taiwan). She started using Victor equipment when she was just in the third grade and became one of the greatest women’s singles players of all time with their gear.
Currently, Victor supports many top ranked players such as Anders Antonsen from Denmark, Lee Zii Jia from Malaysia, Jonatan Christie from Indonesia, and Kodai Naraoka from Japan. You can visit this page to see all Victor-sponsored athletes.
Innovation and Technology
Victor is famous for trying new things. While other brands stick to tradition, Victor experiments.
The “Carbon Sonic”
One of their biggest inventions is the NCS (New Carbon Sonic) series. These are high-end synthetic shuttlecocks. For decades, pro players only used shuttlecocks made from goose feathers, which break easily and cost a lot. Victor created a synthetic one that feels almost exactly like a feather shuttlecock but lasts much longer. Starting in 2026, this shuttlecock is being used in official international tournaments.
Making the Game Better
Victor is also investing in the future of the sport beyond just professional play. In April 2026, they signed a partnership with Northwest University. They are providing equipment for university students and helping grow badminton at the school level. They also sponsor “Future Series” tournaments to help young players from countries like Scotland gain experience.
Why Choose Victor?
If you are buying your first or tenth racket, Victor is a smart choice. Here is why regular players love Victor:
- Value for Money: Compared to other top brands, Victor gives you excellent quality for a lower price.
- Durability: Their products, especially their shoes and rackets, are known to last a long time.
- Variety: They make gear for everyone, from beginners using aluminum rackets to pros using high-tech carbon fiber.
Conclusion
From a small “Badminton Club” in Taiwan in 1968 to a global leader in 2026, Victor has proven that hard work pays off. They have successfully challenged the giants of the industry through smart sponsorships (like the Thailand 2026 deal) and cool technology (like the Carbon Sonic shuttlecock).
Whether you are smashing on the court or just playing for fun, Victor is a brand that represents the spirit of badminton: fast, precise, and always moving forward.
Note: This article is for informational purposes only. It is not a sponsored article, advertisement, or paid endorsement by Victor or any of its affiliates. The content is based on publicly available information and research.
